Contents
Personal Finance Basics
How to Create a Budget
How to Save Money Effectively
How to Open a Checking Account
How to Manage Credit Cards, Charge Cards, and Debit Cards
How to Invest Your Money
How to Get a Loan
Personal Finance Checklist
Learn more with these titles from Barnes & Noble
How to Invest Your Money
Though saving helps you put away money for a specific use in the near future, investing helps you build your wealth to achieve your long-term financial goals.
Why Invest?
Investing is the most effective way to build your wealth at rates that exceed those of inflation, an economic phenomenon that causes the prices of goods and services to rise over time. Inflation doesn’t change the amount of money you have, but it does erode your purchasing power—the amount of goods and services that you can buy with your money. In short, inflation explains why a gallon of milk that cost $0.75 during the 1960s costs more than $3.00 now. Since 1925 or so, inflation in the United States has averaged 3% per year while the average savings account has paid an interest rate of about 2%. During the same period of time, the return, or the annual rate of growth, of U.S. stocks has averaged about 10%, as shown below.

- If you keep your money in a savings account: It won’t grow at rates that keep pace with inflation, and you’ll end up losing purchasing power each year.
- If you invest your money instead: It can grow at rates that do beat those of inflation, which can enable you to increase your purchasing power over time.
Types of Investments
Some investments, such as real estate property, precious metals, fine art, and collectibles, are assets that you can actually possess and, in some cases, use. Other investments, such as stocks and bonds, are called investment products. Investment products have no physical use benefits but are generally the most liquid types of investments, which means it’s easy to convert (sell) them to get cash. The four most popular investment products are:
- Stocks: An investment in a specific publicly traded corporation, such as Google or Pepsi. Publicly traded companies issue shares of their stock to the public—each share represents a fractional percentage of ownership in the company.
- Bonds: Loans that investors make to corporations and governments. The corporation or government then pays a fixed amount of interest to the bond investor over a set period of time, called a term. At the end of the term, the investor also gets back the original investment amount, called the principal.
- Mutual funds: Investments that pool money from many investors and invest it in a specific set of stocks or bonds. A type of mutual fund called an index fund attempts to mimic the performance of a market index, a group of investments that serves as a benchmark for the performance of other investments.
- Exchange-traded funds (ETFs): Funds that, like index mutual funds, track indexes—but are bought and sold during the trading day like stocks.
The types of investments you should buy depend on various factors, such as your age and personal financial situation. For help determining your risk tolerance and for sample investment portfolios, see the Quamut guide to Investing Basics, available in Barnes & Noble bookstores and online at www.quamut.com.
Should You Hire an Investment Advisor?
Once you’ve begun to invest a substantial amount of money and would like more guidance on which investments suit you best, you might consider hiring an investment advisor. An advisor can help you:
- Decide which type(s) of accounts you need
- Determine your risk tolerance
- Build a diversified investment portfolio
For advice on how to interview and select an advisor, consult your state’s securities licensing department, the National Association of Securities Dealers (www.nasd.org), or the Securities and Exchange Commission (www.sec.gov).
Should You Start Investing?
It’s crucial to invest only with money that you won’t need in the immediate future. Investments fluctuate in value, so you don’t want to find yourself forced to sell at a time when the value of your investments has temporarily declined. To
determine whether you have enough money to begin
investing now, follow these three steps:
- Review your savings goals: Consider starting to invest only if you have already established an emergency fund and have achieved your other major savings goals, such as saving for a first home. Most people don’t start investing substantial amounts of money until they own their own home. One exception to this is retirement investing: most people start investing for retirement as soon as they start working—usually through IRAs or workplace-sponsored retirement accounts, such as 401(k)s.
- Consult your budget: In general, you should begin investing only if you have at least $300–500 left over each month after covering all expenses, including amounts that you’ve reserved for specific savings goals. If you have no surplus, or a surplus of less than $300, you shouldn’t be investing at this time.
- Save for an initial deposit: Most investment accounts (explained below) require an initial deposit of $1,000 or so. If you don’t have that cash on hand, you’ll need to create a savings plan to help you save up.
- Set up an automatic investment plan: Once you’ve begun investing, generally it’s best to invest your entire surplus each month. Most banks and investment firms offer automatic investment plans in which you can have a set amount of money transferred directly into your investment account at set intervals, such as with every paycheck or at the end of each month.
How to Get Started Investing
Once you’ve determined that you have enough money to begin investing, it’s time to get started. You’ll need to:
- Choose a type of investment account
- Decide whether to work with a broker or brokerage firm
- Set up an investment account
- Make investments
Types of Investment Accounts
An investment account is special type of financial account in which you can buy, sell, and hold investments. There are two main types of investment accounts: brokerage accounts and retirement accounts.
- Brokerage accounts: Also known as taxable accounts, these accounts enable you to invest and withdraw any amount of money at any time for any purpose. You must pay taxes on all dividends and profits you receive.
- Retirement accounts: These accounts allow your money to grow without taxation on dividends or investment gains, which can significantly improve returns. But retirement accounts have some built-in restrictions: you can add only a certain fixed amount each year to these accounts and face penalties if you withdraw money early (usually before age 59 1/2). The most popular types of retirement accounts are Traditional IRAs, Roth IRAs, 401(k)s, and 403(b)s. For more on retirement plans and retirement investing, see the Quamut guide to 401(k)s & IRAs, available in Barnes & Noble bookstores and online at www.quamut.com.
College Savings Accounts
College savings accounts are a special type of investment account that almost anyone can open in order to invest money to fund higher education–related expenses. There are several main types of these accounts, such as 529 savings plans, Coverdell education savings accounts (ESAs), and Uniform Gifts to Minors Act accounts (UGMAs). For more info on how to invest for college, see the Quamut guide to 529s & College Savings Plans, available in Barnes & Noble bookstores and online at www.quamut.com.
Brokers and Brokerage Houses
As an individual investor, you can buy and sell investments only if you have an account with a full-service broker (called a broker for short) or a brokerage house (called a brokerage for short).
- Full-service broker: An independent professional or a full-service agent employed at a brokerage house. A broker works with you one-on-one over the phone or in person to make investment decisions, and places orders on your behalf to buy and sell investments. Brokerage houses that employ full-service brokers include A. G. Edwards & Sons, Merrill Lynch, and PaineWebber. You can find independent local brokers by searching online or in your yellow pages.
- Brokerage house: A firm that provides investment services to individual investors. Rather than provide one-on-one investment advice, most brokerages allow you to place your own orders online or over the phone to buy and sell investments. They also often provide proprietary investment-related data and research reports to help you make your own investment decisions. Some of the most popular brokerages are Fidelity, Charles Schwab, Vanguard, and TD Ameritrade.
Commissions
All brokers and brokerage houses charge commissions (transaction costs) for placing orders to buy or sell investments. Always compare commission rates before choosing a broker or brokerage. Because of the high cost of broker commissions, for most individual investors it makes more financial sense to invest online through a brokerage house rather than work with a full-service broker.
How to Set Up an Investment Account
To set up an investment account, follow these three steps:
- Choose a brokerage house or a full-service broker with whom you’d like to open an account.
- Fill out an application for the type of account you’d like to set up. All investment account applications consist of a few forms on which you provide your name, address, Social Security number, and other basic info.
- Make an initial deposit into your account via cash, check, or wire transfer. The amount required to establish an account varies but usually starts at $1,000.
Most major brokerages allow you to set up an account in person (if they have retail locations), by mail, over the phone, or online. If you complete your application by phone or online, you may still have to complete and mail in physical forms with your signature to establish your account. Once you’ve set up an investment account, you can place orders to buy and sell investment products either on your own
(online or over the phone) or by contacting your broker.
| Acknowledgments & Disclaimer |






